Cookie Policy

1. Introduction

This Cookie Policy explains how Estimero, Inc. ("Estimero," "we," "us," or "our") uses cookies and similar tracking technologies on our website and services. This policy should be read in conjunction with our Privacy Policy.

By using our Service, you consent to the use of cookies as described in this policy. You can control and manage cookies through your browser settings as explained below.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They can also be "first-party" cookies (set by us) or "third-party" cookies (set by other websites or services).

3. Why We Use Cookies

We use cookies and similar technologies for several important purposes:

• Essential Operations: To enable core functionality like user authentication, security, and service delivery
• Performance: To understand how visitors use our website and identify areas for improvement
• Functionality: To remember your preferences and personalize your experience
• Analytics: To analyze usage patterns, traffic sources, and user behavior
• Marketing: To deliver relevant advertisements and measure campaign effectiveness
• Security: To protect against fraud and enhance platform security

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, authentication, and accessibility. Without these cookies, certain services cannot be provided.

4.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the way our website works.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages.

4.4 Targeting and Advertising Cookies

These cookies track your browsing habits to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

5. Third-Party Cookies

We use services from trusted third-party providers that may place cookies on your device. These include:

6. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

6.1 Web Beacons (Pixels)

Small graphic images embedded in web pages or emails that allow us to track page views, email opens, and user interactions.

6.2 Local Storage

HTML5 local storage that allows us to store data locally in your browser for improved performance and functionality.

6.3 Device Fingerprinting

Collection of device and browser characteristics to identify unique visitors and detect fraudulent activity.

7. How to Control Cookies

You have several options to control and manage cookies:

7.1 Browser Settings

Most browsers allow you to control cookies through their settings. You can typically:

• View and delete existing cookies
• Block all cookies
• Block third-party cookies only
• Clear cookies when you close your browser
• Receive notifications when cookies are set

7.2 Opt-Out Tools

You can opt out of targeted advertising through:

• Digital Advertising Alliance (DAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out
• Your Online Choices (EU)
• Google Ads Settings

7.3 Do Not Track (DNT)

Some browsers offer a "Do Not Track" setting. However, there is no universal standard for how websites should respond to DNT signals. We currently do not respond to DNT signals.

8. Cookie Duration

The duration cookies remain on your device varies:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain for a set period (from days to years) unless manually deleted
• Authentication Cookies: Typically last 30-90 days
• Preference Cookies: Usually stored for 1-2 years
• Analytics Cookies: Commonly expire after 2 years

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you through email or a notice on our website
• Request renewed consent if required by law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.